Websites have many functions and can be used
in various fashions; a website can be a personal website, a
commercial website, a government website or a nonprofit organization
website. Websites can be the work of an individual, a business or
other organization, and are typically dedicated to a particular
topic or purpose. Any website can contain a hyperlink to any other
website,
Websites are written in, or dynamically
converted to, HTML (Hyper Text Markup Language) and are accessed
using a software interface classified as a user agent. Web pages can
be viewed or otherwise accessed from a range of computer-based and
Internet-enabled devices of various sizes, including desktop
computers, laptops, PDAs and cell
phones.
A website is hosted on a computer system
known as a web server, also called an HTTP server. These terms can
also refer to the software that runs on these systems which
retrieves and delivers the web pages in response to requests from
the website's users.
Static
website
A Static website is one that has web pages
stored on the server in the format that is sent to a client web
browser. It is primarily coded in Hypertext Markup Language
(HTML).
Simple forms or marketing examples of
websites, such as classic website, a five-page website or a brochure
website are often static websites, because they present pre-defined,
static information to the user. This may include information about a
company and its products and services through text, photos,
animations, audio/video and interactive menus and
navigation.
This type of website usually displays the
same information to all visitors. Similar to handing out a printed
brochure to customers or clients, a static website will generally
provide consistent, standard information for an extended period of
time. Although the website owner may make updates periodically, it
is a manual process to edit the text, photos and other content and
may require basic website design skills and software.
A static web page may still have dynamic
behaviour, provided that this is handled entirely client-side (i.e.
within the browser). This may include such features as a JavaScript
image zoom feature to display photographs.
In summary, visitors are not able to control
what information they receive via a static website, and must instead
settle for whatever content the website owner has decided to offer
at that time.
Dynamic
website
A Dynamic website is one that changes or
customizes itself frequently and automatically, based on certain
criteria.
Dynamic websites can have two types of
dynamic activity: Code and Content. Dynamic code is invisible or
behind the scenes and dynamic content is visible or fully
displayed.
Free website
builders
Here are fast, simple and easy to make
free website builders.
They are OK if thats all you want or just want
to get started, but you will get a better one with more control
and satisfaction, if you do it yourself
.
Wix
Create your free website.
Easy to customize, no coding and Google
friendly
Simple
Site It's easy for
everyone to use! Ready in
minutes
HomesteadOnly $4.99 / month
after 30 day free
trial
There are
three main steps to make a website, you need some time,
but it need not cost a lot
1)
Get a Domain Name Its good to know what they are, why you need one,
how to choose a name and get one (see below) You can get a free sub
domain name
2) Choose a Web Host How do you choose a good
one and what do you really need ? There are several free ones
available, but you need to be selective. It helps to find one with a
simple easy to use web file manager and a FTP facility
included
Our web host
We chose them and Im very pleased
with them. The site is easy to use and they are very prompt and
helpful. It helps to find one with an easy to use web file manager
with a FTP facility. They
provide a free sub domain name. They are not expensive and if you
pay for a plan, you will get a faster and more enhanced service than
their FREE service
3) Create a Web Site How do you
actually make a website and what should you put on it ? You need to
figure out which website programme builder is for you. There are
several free editors (what you see is what you get )
available and some are
good.
Creating a website is just the first step to
having a successful internet experience. Later you can find out
about add ons like newsletters, counters and guestbooks (many are
free or cheap)
Pagebreeze Good for
beginners and is an HTML (what you see is what you get ) editor. It
is completely free for personal and educational use. There are no
limitations, no nag screens, no required registration and the
software will never expire. You can use it offline and preview your
online page. If you use it for other purposes you must obtain a
licence for a small charge. They provide templates, which make it
easier to create your first webpages
Domain Name(URL/address)
When you have a website you need an address
called a domain name and URL (universal resource locator) You web
host will provide a free sub-domain URL which contains their
URL. But it is much better to pay a small fee for your own
unique domain that reflects your sites purpose, business or
organisation
Consider the different purposes a domain name can have.
Optimize your domain name for some, if not all of the
following
A short name that is easy to spell
A name they will remember after they
have heard someone mention it on the radio or if they read about it
two days ago
A name that includes a key phrase aimed at your
target audience
A name that does not conflict with trademarks
or business names already in use in your target market (or you could
lose your domain to a trademark holder )
A name you want to live with for many years (a
lot of your marketing is tied to the domain name )
A name without hyphens if possible
COM or
country specific domain for your business
ORG or country specific domain for
your organization
.
Design
Bad
web design. While there is no limit to the amount of cringe-worthy
design elements you can find online. What makes most of these
mistakes even worse is the fact many of them can be easily avoided
by planning ahead and implementing a simple design
strategy
When
you set up your website, you likely established it with a purpose in
mind (or at least you should have). You should make it incredibly
easy for visitors to complete the desired action once they arrive at
your website
.
Navigation
It is important that no one should ever
wonder, 'Where am I?' when they’re on your website. Make it easy for people to find their
way around your website, as well as ways for them to go back and
forward from their current location.
Think
about the feeling you get when walking through a big department
store. There are always signs letting you know where you are and
pointing you in the direction of where you might want to go. Make
sure your site visitors gets the same feeling. Don’t just place them
on a landing page and leave them wondering, 'How did I get here?'
and 'Where do I go from here?'
Writing an
article
If you like writing and love putting words
together and are aware of the principles of spelling and sentence
structure, then you will be a whole lot closer to becoming
excellent at this type of promoting. There are of course things to
avoid as well as things you want to focus on with
articles
You should never begin your rough draft with
the phrase like 'The following article is about gardening' or
similar. Always begin by using a thought provoking suggestion or
bold statement. The concept would draw your audience in and make
them want to understand more about what you have published. Never
make your article too long. Shorter ones tend to be more powerful
with fewer chances of your reader becoming lost. You should not
turn your written article into a big product sales pitch. Your
readers are searching for true information or precisely what you
could do for them personally? They are not looking for hyped upped
ad copy. It’s best not to overly cram keywords and phrases into
the articles as the various search engines are not keen on it
Don't confuse your readers by starting off a
sentence and never answering it or not identifying the resolution
in the article
Discuss ideas that you're experienced in and
have expertise in. When you possess experience with a certain
subject, it always shows in your writing. And finally, always
proofread your articles, and then proofread them once again,
checking for spelling and grammar errors before posting it on the
internet. Your word processor usually makes it easy for you. See
also Stylish
Writing
You’ve been taught that your website copy
should speak to and motivate your website’s visitors. And if
you’re using a web stats tool, like Google Analytics, you know
where they live, what browsers they use, how long they visit, what
pages they exit, etc.The problem with this information is that it
gives you a false sense of how people interact with your website.
It displays your visitors as groups of people, a crowd. But in
reality, there is no crowd, as only individuals visit your
website
This sounds obvious, but it’s an important
point to get. The reason why is that speaking to an individual is
hugely different from speaking to a group of people. Here are a
few things to keep in mind in order to speak more directly to this
person
People don’t watch the internet in their
living room with other people (like TV) When was the last
time you crowded around a computer with your family, friends or
co-workers? You have to speak intimately to one
person
Use second person narrative. When I
write in the first person (like I am now), I take the focus off of
you. And I’m not the most important person in your world right
now
Include them in your story. When you
tell stories, make it personal by asking them to imagine being
personally effected by sickness or injustice. Ask them how they
would feel.
Don’t use jargon. The kind used in your
boring meetings. Make it visual. Use pictures of individuals
on your website. Bonus points if they're single individuals
looking directly into the eyes of your visitor
Publishing Australian Journalists
Association's code of
ethics
HTML Source
Meta Tags
Insert
'keywords and descriptions' in your webpage html text under meta
tags (keywords and description) as they are important for search engines. Enter
relevant keywords and phrases separated by commas. Do not duplicate
keywords too many times or you may be penalized by some search
engines. The description
should be a brief one about your page, and is
often displayed in search engine
results
Sitemaps
Are an easy
way for you to inform search engines about pages on your site that
are available for crawling. In its simplest form, a sitemap is an
XML file that lists URLs for a site along with additional metadata about
each URL, so that search engines can more intelligently crawl the
site. Web crawlers usually discover pages from
links within the site and
from other sites. Sitemaps supplement this data to allow crawlers
that support sitemaps to pick up all URLs in the sitemap and learn
about those URLs using the associated
metadata
Snapsitemap Free
registration, give them
the URL of your website and their advanced web crawler will
find all of the pages on your website.Once this is
done they will automatically create an XML sitemap
.
Publicity
When you have a website and put it online with
your webhost you need to publicise it. There are many ways to do
this and you we suggest you give this a lot of time thought and
effort as there are many websites and it not easy to be
noticed. You can start off by telling your friend
relations and associates. Also all the organisations and business
that you regularly deal with. You can also add your
URL as a signature on your emails and stationary. Another way
is to be involved in social media like Facebook, Google Plus
and Twitter. But perhaps the most important way is to inform
the most popular search engines manually or pay an organisation
to do it for you. Also its very important that you have
designed your website with meta tags and sitemap so
that the search engine spiders will find
you
.
Search Engines
Submissions
Helpful tips For a more effective search engine
submission
The Internet is changing.
Very soon, you’ll be able to have
an online identity that’s meaningful and specific to you, your
business, your family, your cause. It's getting very hard to find a good identity
in the namespace limited to .COM, .NET, ORG,.INFO and others Donuts
is bringing hundreds of new TLDoptionsto market and
help you mark your online territory and tell the world what you do
and care about.
Social Media
It seems that many people who post to Social
media don’t know much about it, which is understandable as it is a
bit of a mystery and ever changing We have devised afast
and easy method, to get maximum exposure and fair distribution on
pages and around the world. It may not be
the only way, but it works for
us,as our website hits increase daily
even when our website is not upgraded or added to. It’s quite simple
and easy to do and you can modify the method to suit your
circumstances. Some programs can be preset to do this for you
automatically
I search for about 5 outstanding news or
current information with aworld emphasis or angle. Then
write them to a file with (url) and links back to this
website.
I post the same 5 postings twice
during the day, early morning and late in the day (12hrs ) apart
(due to time zones) around the World. Each time I do this on one
page it tends to go to all the others, and to twitter automatically,
and so gets maximum
exposure, and does not hog the communal page which is fair
on all my other Facebook friends who post
there too Please see all these links on this
page above an d below.
Its best to check your Facebook pages, in
pricular the common (communal) page every time you post as the can
come up twice and you need to edit (delete) the extra ones !!
I also send these 5 postings to Goggle Plus too once anytime in
24 hours. By doing this my circle of friends keep growing and it is
another separate group of worldwide friends
There are other options to share important news
information with friends. You can use the same original file (the
links are there) to all your friends with one email posting
only
